Tennis Channel+
Sinclair Television Group, 2024
Agency: Allied Global Marketing
role: associate creative director
cOPYWRITER: aNABEL bRIGHTON
dESIGNERS: cASEY dUFF, jENNA fEINTUCH, lEE lEWIS, jASMINE xIE, nICOLE xU
EditORS: Ryan King, james BarryAs the creative lead for Tennis Channel+, I managed conception and production of deliverables across paid media, on-platform, and CRM channels.
We launched a comprehensive paid media campaign for Roland Garros (aka the French Open) encompassing multiple narratives, from the exclusivity of female tennis on TC+ to the burgeoning US Olympics team and Rafael Nadal’s final appearance at the defining tournament of his career.
Roland Garros proved the perfect time to roll out a flexible new branding system for the app itself, including a robust set of hero image and matchup tile templates that allow the Tennis Channel+ team to create and deploy assets up to the minute.
JON WERTHEIM IN NEW YORK
Tennis Channel, 2024
Agency: Allied Global Marketing
role: associate creative director
MOTION GRAPHICS SUPERVISION: JAMES BARRY
ANIMATION: cASEY dUFFOur team was also tapped to develop a motion graphics package for the daily US Open recap on Tennis Channel+. I created the graphic identity for Jon Wertheim in New York and tapped our Editor James Barry to oversee Senior Designer Casey Duff as he brought my layouts to life using After Effects and Illustrator.